The industry of Rolex and other pre-owned luxury watches is a beast all its own. There is a language you have to learn to speak and even the finest of details specific to each brand can give away its authenticity or condition: the two axis this world hinges on. It takes years of holding these watches every day, a mentor’s training, researching, traveling, and dedicating your time to understanding the ins-and-outs of every aspect this industry has to offer to be able to hold your own in it.
But you don’t have years. I already have them under my belt, however, and ecstatic to finally be able to share what I’ve learned to help you make an informed decision when making a luxury purchase online or even just simply for your own enjoyment. I want to fill a void in the e-commerce side of the pre-owned luxury watch industry, where I hope to promote, add credibility, and value to it.
My specialty is Rolex, and while a lot of the specific details will pertain to this brand I believe that you will still be able to apply a lot of what is published here to the pre-owned luxury watch industry in general.
I am the only daughter of Chris Wiley, owner of Watch Chest – one of the largest online retailers of pre-owned Rolex in the world. He founded the company in 2001 and while I didn’t start working for him until years later, I was still around the business enough to expect all watches’ movements to start running when I shook them in my hand. I was gifted a stainless Rolex Lady-Datejust for my 16th birthday and it was replaced by a different one every year until I graduated college, upgrading little by little, learning the details of the various models while my dad was subsequently placing a savings account on my wrist. And in case you were wondering: yes, I’ve already cashed it out.
I began working for the company in 2009, a total of six years now. (The first time I tried to count to calculate how long I’ve worked there, it went like this: 2009, 10, 11, 12, 1, 2, 3…. see, I’ve been around watches for far too long.)
My time there started in the proverbial mailroom, doing odd jobs as a part-time assistant. I graduated college with a Bachelor’s in Art History in 2010, where I subsequently began working for Watch Chest full-time. For the past six years I’ve listened to the office talk Rolex non-stop all day, had mini-lesson conversations with Glenn the watchmaker, and done everything from managing inventory, customer service, operations, business and web development, shipping, and quality control. I took out links for sizing and even polished a watch or two. Basically the one thing I didn’t do was work on a movement, but I’ll leave that to Glenn.
What was really happening the entire time I was inside the walls of that office was that I was figuring out every side of how an operation like this works, the retail and business side of things. Not only was I learning about how a Rolex functions or its variations and history, but I was talking to customers every day, listening to what they knew or didn’t know about Rolex and making a luxury purchase like this online. The hardest part was hoping people would trust Watch Chest and me enough to take our advice to heart, where we always have in mind the best interest of the customer, business, and our industry.
What This Blog Is About
There is a dark side to the information about this industry rolling around on the internet; most of it is either misinformed or doesn’t give you the whole picture. So now I have made it my mission to change this. I am now an independent contributor and Watch Chest is providing me with an avenue through this blog to share the wealth of knowledge and experiences that I’ve accumulated and the knowledge the office itself also continues to gain. What we both realized is that it’s too crucial not to share.
Whether you see Rolex and other luxury watches as a hobby, beautiful works of art, or only just as a piece of jewelry to wear, you can make this e-commerce side of the industry work to your advantage. There are credible retailers out there who care about the quality of the product they provide and the well-being of their customers. There are ways to pick out and find the best watch for you without breaking the bank. It is possible to get what you want without losing sleep at night because you have no idea what you’re doing.
I also hope to provide truth about Rolex in efforts to clarify the muddled “facts” you may read on blogs or forums. I don’t believe anyone has been malicious but just simply misinformed, where it would take a position like the one I have been in for the past 14 years to learn and communicate with the leading experts in this industry. And even then, I still have things to learn everyday.
I dream of starting a dialogue with you. I want to know your questions, your reservations, and your opinions. Please feel free to connect with me on this blog or through social media (links are below in the author’s bio). I’m looking forward to it!