The Rolex Day-Date was first introduced in 1956 and was the first wristwatch to display both the date and the day. Referring to the new bracelet created just for the Day-Date, the President received its nickname when Rolex gifted this watch to U.S. President Dwight D. Eisenhower.
Purchasing Rolex Online
In the middle of the 20th century, the world was abuzz with innovation, science, and technology like never before. It was the time of the space race, but we were also discovering how the universe works through even the tiniest particles. Science and this age of discovery inspired Rolex, and thus the spirit of the Milgauss was born.
What Does Milgauss Mean?
The Rolex Milgauss is known as the scientist’s luxury watch, as a Rolex timepiece that can withstand magnetic fields up to 1000 Gauss, as many scientists are exposed to higher fields than normal. The first generation developed in 1956, the name Milgauss originates from the the French “mille”, meaning “thousand”, and the magnetic field measurement of Gauss. The CERN (European Council for Nuclear Research) was one of the first scientific institutions to confirm that the Rolex Milgauss could resist the powerful magnetic fields. Other mechanical watches can be affected by a field of 50 to 100 gauss.
A unique Rolex serial number is recorded on each watch, giving it a unique set of numerals for the purpose of identification and record keeping, much like any other product. Older models consist of only numbers but around 1987, Rolex placed a letter at the beginning of the number that would change about once a year until late 2010, which is now a random set of numbers and letters.
Watch Chest just published an infographic on their website that shares a few statistics about their customers. They give some insight on where their customers come from, how they pay, and even the average sale.
What’s great about publishing a company’s transparency, is that you are able to get a clearer picture on how they operate. In the case of this infographic, finding out about Watch Chest’s customers make it a little more relatable to you as a customer.
Purchasing a pre-owned Rolex online has the potential to appear very daunting, but it doesn’t have to be. There are great benefits to purchasing online, including no sales tax and unbeatable deals for some of the best luxury watches out there. The one thing that can clear up a lot of your concerns immediately is buying from an independent watch dealer that you trust, where you know there’s no question on condition, fair prices, and that you will be taken care of with reputable customer service.
I think what makes the online buying experience even easier is having access to helpful information and sound advice as you make your Rolex selection. Today’s Spotlight is on the Rolex Datejust Lady 31mm 178240, a model that is often overlooked or perhaps not well known. While I discuss the factory specifications, I’ve also included the simple observations and opinions I’ve made about this model in particular over the years; hopefully providing a little more real-world perspective than what you would find in a Rolex pamphlet.
Before I Begin
We rattle off a model’s reference numbers a lot when talking Rolex. Each number and how they are arranged mean something specific, allowing you to communicate most of the watch’s specifications in shorthand. So I thought I’d first give a reference number breakdown whenever I do a Spotlight. This applies to the 5- and 6-digit reference numbers.
Your choice to actually pull the trigger in any type of purchase really comes down to what you want. We could reason all day, going back and forth with logic and facts, but we’ve all succumbed to an emotional sale at least once; driven by impatience or a salesman who recognized the exact buttons to push.
I have six legitimate reasons listed here on how you would benefit from purchasing a pre-owned Rolex or other luxury watch instead of new. They will appeal to anyone weighing out the pros and cons and will turn what seems like a toss-up into a no-brainer. But after your reasoning is reasoned out, I believe the turning point is number seven, where the reason isn’t exactly logical but quite emotional – and where you have to choose what type of person you want to be in this game.
The industry of Rolex and other pre-owned luxury watches is a beast all its own. There is a language you have to learn to speak and even the finest of details specific to each brand can give away its authenticity or condition: the two axis this world hinges on. It takes years of holding these watches every day, a mentor’s training, researching, traveling, and dedicating your time to understanding the ins-and-outs of every aspect this industry has to offer to be able to hold your own in it.
But you don’t have years. I already have them under my belt, however, and ecstatic to finally be able to share what I’ve learned to help you make an informed decision when making a luxury purchase online or even just simply for your own enjoyment. I want to fill a void in the e-commerce side of the pre-owned luxury watch industry, where I hope to promote, add credibility, and value to it.