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FAQ, Rolex Watches

FAQ: How Do I Know It’s a Real Rolex?

If you are buying a Rolex or any type of other luxury timepiece from an independent watch dealer that you haven’t worked with before, your first question is probably going to be, “but how do I know it’s real?”

It’s a great question but perhaps not exactly the right one. I know that purchasing an item such as this online can be daunting if you are new to Rolex; and if that’s the case, even if you were able to come to the store and hold the watch in your hand — let’s be honest — you probably still wouldn’t know what to look for to determine if it is authentic or not. People buy aftermarket Rolex all the time in brick and mortar stores, even after holding inspecting it for themselves. Continue Reading