Rolex and other companies take pride in their luxury timepieces becoming COSC certified. But what is it and why is it important?
Rolex would not be the brand it is today if not for its craftsmanship. Rolex is the definition of meticulous when it comes to the materials selected for each part of every timepiece, adhering to their own philosophy of doing things unlike any other company. The dedication to create and focus on a single perfect product is inspiring, where you truly feel a part of something special.
The whole Apple Watch/Swiss luxury watch debate is getting a little redundant. Apple introducing a smartwatch will not “disrupt” the Swiss watch industry and it will not change what we think watches need to be. It’s not the end of the world nor is it the dawn of some new beginning. It is what it is… and I think that’s the best way to put it. Will this new piece of technology have an affect on both these areas? Absolutely; but I’m not sure how much trouble it’s really going to cause Switzerland, which is how Apple’s design chief, Jony Ive, put it in a New York Times article last September.