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FAQ, How To, Rolex Watches

Gallery How To: Rolex Easylink Extension System

Understanding that things such as climate or clothing can effect the comfort of wearing your watch, Rolex designed the Easylink Comfort Extension Link for some bracelet models such as the Datejust, Daytona, Explorer II, Milgauss, and the Date.

Rolex designed the Easylink Comfort Extension Link to allow you to adjust the length of your bracelet by 5 mm without the use of tools. Learn how by viewing this step-by-step gallery, or watch this instructional video on Watch Chest’s YouTube channel!

Rolex Watches, Watchmaking

The Base Materials To Make A Rolex

Rolex would not be the brand it is today if not for its craftsmanship. Rolex is the definition of meticulous when it comes to the materials selected for each part of every timepiece, adhering to their own philosophy of doing things unlike any other company. The dedication to create and focus on a single perfect product is inspiring, where you truly feel a part of something special.


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Pop Culture, Rolex Watches

The Apple Watch vs. Rolex Debate Is Over

The whole Apple Watch/Swiss luxury watch debate is getting a little redundant. Apple introducing a smartwatch will not “disrupt” the Swiss watch industry and it will not change what we think watches need to be. It’s not the end of the world nor is it the dawn of some new beginning. It is what it is… and I think that’s the best way to put it. Will this new piece of technology have an affect on both these areas? Absolutely; but I’m not sure how much trouble it’s really going to cause Switzerland, which is how Apple’s design chief, Jony Ive, put it in a New York Times article last September.

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