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FAQ, Rolex Watches

FAQ: How Do I Know It’s a Real Rolex?

If you are buying a Rolex or any type of other luxury timepiece from an independent watch dealer that you haven’t worked with before, your first question is probably going to be, “but how do I know it’s real?”

It’s a great question but perhaps not exactly the right one. I know that purchasing an item such as this online can be daunting if you are new to Rolex; and if that’s the case, even if you were able to come to the store and hold the watch in your hand — let’s be honest — you probably still wouldn’t know what to look for to determine if it is authentic or not. People buy aftermarket Rolex all the time in brick and mortar stores, even after holding inspecting it for themselves. Continue Reading

FAQ, How To

Surprisingly Easy Way To Extend The Life Of Your Rolex

Growing up around and working in an office with a watch service center makes it easy for me to be out of touch with reality in regards to how I care for my watch. I’m always mindful of its care, constantly wash it, and if I ever needed something I was able to talk to Glenn, Watch Chest’s in-house watchmaker, and he would look at it immediately.

He would always give me props on how well I wear a watch. But what if I had not grown up around it?

So one day I asked Glenn for the number one tip — asking him to name the single thing — a Rolex owner could do to take care of their watch. No special knowledge required. Continue Reading

FAQ, How To, What To Know Before You Buy

How To Measure Your Wrist For Your Watch

When ordering a Rolex or other luxury watch online, something that can take the unboxing completely over the top is when the bracelet is already sized for your wrist. People have different ideas of what is the perfect fit but watch sizes are pretty standard, so it is easy for an online independent watch dealer to get it pretty close for you — as long as you give them the correct information! Continue Reading

Conversation With A Watchmaker, Rolex Watches, Watch Chest

Coming Into The Shop: Conversation With A Watchmaker

Recently I spent a little time with Glenn Rutledge, Watch Chest AWCI CW21 watchmaker, to ask him a few of the common questions people have when they call in! Today I have for you a few minutes of when I ask Glenn to tell us about the first things he does as the watchmaker when a Rolex comes into the Watch Chest office before the first time before it is posted for sale. Continue Reading

FAQ, Rolex Watches, Watch Chest, What To Know Before You Buy

How To Buy A Rolex Online From Watch Chest

Ordering a Rolex online through Watch Chest is easy! Below are the 7 steps to Rolex bliss and screenshots of the checkout process if you need any extra guidance!

1. Choosing Your Watch

As you glance around the site, you will see that Rolex is organized by model. If you click on a particular model from the home page menu you will then be able to glance through everything available. If you have a clearer picture of what color dial or price range you are looking for, you can use the menu on the left to refine your search.

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Model Spotlights, Rolex Watches

The Rolex Milgauss

In the middle of the 20th century, the world was abuzz with innovation, science, and technology like never before. It was the time of the space race, but we were also discovering how the universe works through even the tiniest particles. Science and this age of discovery inspired Rolex, and thus the spirit of the Milgauss was born.

What Does Milgauss Mean?

The Rolex Milgauss is known as the scientist’s luxury watch, as a Rolex timepiece that can withstand magnetic fields up to 1000 Gauss, as many scientists are exposed to higher fields than normal. The first generation developed in 1956, the name Milgauss originates from the the French “mille”, meaning “thousand”, and the magnetic field measurement of Gauss. The CERN (European Council for Nuclear Research) was one of the first scientific institutions to confirm that the Rolex Milgauss could resist the powerful magnetic fields. Other mechanical watches can be affected by a field of 50 to 100 gauss.

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Rolex Watches, Watchmaking

The Base Materials To Make A Rolex

Rolex would not be the brand it is today if not for its craftsmanship. Rolex is the definition of meticulous when it comes to the materials selected for each part of every timepiece, adhering to their own philosophy of doing things unlike any other company. The dedication to create and focus on a single perfect product is inspiring, where you truly feel a part of something special.


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Rolex Watches, What To Know Before You Buy

Rolex Serial Number Reference Guide

A unique Rolex serial number is recorded on each watch, giving it a unique set of numerals for the purpose of identification and record keeping, much like any other product. Older models consist of only numbers but around 1987, Rolex placed a letter at the beginning of the number that would change about once a year until late 2010, which is now a random set of numbers and letters.


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Pop Culture, Rolex Watches

The Apple Watch vs. Rolex Debate Is Over

The whole Apple Watch/Swiss luxury watch debate is getting a little redundant. Apple introducing a smartwatch will not “disrupt” the Swiss watch industry and it will not change what we think watches need to be. It’s not the end of the world nor is it the dawn of some new beginning. It is what it is… and I think that’s the best way to put it. Will this new piece of technology have an affect on both these areas? Absolutely; but I’m not sure how much trouble it’s really going to cause Switzerland, which is how Apple’s design chief, Jony Ive, put it in a New York Times article last September.

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