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Pop Culture, Rolex Watches

The Apple Watch vs. Rolex Debate Is Over

The whole Apple Watch/Swiss luxury watch debate is getting a little redundant. Apple introducing a smartwatch will not “disrupt” the Swiss watch industry and it will not change what we think watches need to be. It’s not the end of the world nor is it the dawn of some new beginning. It is what it is… and I think that’s the best way to put it. Will this new piece of technology have an affect on both these areas? Absolutely; but I’m not sure how much trouble it’s really going to cause Switzerland, which is how Apple’s design chief, Jony Ive, put it in a New York Times article last September.

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